By Leslie Pratch
ASSESSING ORGANIZATIONAL CULTURE
We want to understand how people in the organization communicate with one another and the outside world. Are they outwardly or inwardly focused? Do they have a balanced perspective when it comes to a problem with the customer? It may not be easy to pinpoint precisely the type of culture present in an organization, division, region, team, or function. The following kinds of tools should help you to form judgments about the nature of the culture.
(1) Open-ended questions that probe to elicit information from members of the organization and uncover important details and nuances about organizational culture and business context. Ask everyone the same questions and examine the patterns. If there is inconsistency, that’s a problem.
(2) Critical incident analysis to drill down on information gained from initial open-ended questions and further clarify organizational culture as defined in the cultural mode.
(3) Anecdotes about the Company.
(4) Identification of “star qualities” for success in the organization to provide essential information for positioning the culture within the cultural model and to verify information provided through open-ended and critical incident analysis questions.
(5) Other sources of information about the Company.
(6) Interviews with outstanding performers of the organization who can provide rich data about the organizational culture (or with individuals who left the business).
Initiating Discussion with Open-Ended Questions
Initiate a discussion using open-ended questions to penetrate the interviewee’s thinking and reasoning, to learn more about the business context and corporate culture, and to begin to position the organization within the cultural model. Listen to the responses, and continue to ask questions until you are satisfied that the interviewee has fully developed the thought.
Below are some examples of open-ended questions:
- What three or four adjectives best describe your corporate culture?
- How would you describe the corporate culture in your organization?
- To what extent is it unique or different within this group?
- How do people know when they are succeeding in your organization?
- How do they know when they are failing?
- When people here don’t seem to fit in, what makes them not fit?
- When people join, what do they notice first about the work environment?
- What surprises newcomers most about what it’s like to work here?
- How would you describe the typical pace here?
- What stands out to you about how things get done here?
- How do people prefer to exchange information and ideas?
- How would you characterize work relationships?
- How are people most commonly rewarded and recognized?
- How do people prefer to share information and ideas?
- How do people manage their time?
Some other questions to assess culture:
- What has been your best customer experience?
- Tell me about the best manager you have.
- What are you most proud of?
- Describe your ideal company.
- How do you wish you had responded to a difficult situation?
- What three adjectives would a customer use to describe your company?
- What kinds of mistakes have you made? What have you learned?
- If you could change your relationship with any one client, how would you?
- What has been your most embarrassing moment?
- When you have been in a conflict at work, how have you dealt with it?
Sample Critical Incident Questions
1. If the organization created a task force to develop the corporate credo, how would people react?
- People would be eager to join the task force to challenge and extend the values of the organization.
- People would political to join or to get the “right” people on the task force to maintain the status quo.
- People would be excited and feel that it’s good to refine the core values.
- There would be resistance to changing an existing, proven set of values.
- Most would deem it unnecessary; people should focus on doing their best.
- Most would ignore the effort; some would attempt to undermine it.
- Most would support it if it would help clarify goals and financial targets.
- Most would avoid it as a distraction to the real business.
2. How does your Company respond when a significant new competitor enters your market?
- We respond quickly by innovating and applying our capabilities and values.
- We would try to steal the “stars” of the new entrant.
- People wonder: So what?
- Resources are quickly mobilized to destroy the competitor.
- We ignore it until the impact hits our own business unit.
- People work together to find ways to make entry difficult and expensive.
- We convince each other that the competition is not a serious threat.
3. How do people in the organization respond when a star performer receives a big award?
- We take it as proof we work with stars; it confirms our elite status.
- People take this as a cue that the organization undervalues them.
- We are motivated to work harder to improve our own performance.
- People set the goal of beating the star performer by any means, fair or foul.
- People make sure they are in or get into this person’s network.
- People speculate and start rumors about whether the award was merited.
- We all celebrate and are genuinely pleased.
- People see it as proof that the organization is infallible.
4. How do people generally react when someone requests help with a business issue?
- The typical reaction is to ask: “How will it help the business?”
- The typical reaction is to ask: “What’s in it for me?”
- People readily help with the expectation that the favor will be returned.
- The answer is yes, depending on who is asking.
- The answer is yes, if it will help the business.
- The answer is yes, of course, anything you need.
- People are surprised to be asked and politely decline.
- People express surprise and abruptly decline, as if insulted.
5. Describe how colleagues socialize during and after work hours.
- People talk about work together–endlessly.
- We exclude all others, even family, as we talk about work obsessively.
- When we socialize, we talk about work. There’s nothing else to talk about.
- Conversation is about upstaging one another; proving who is better at work.
- People look for opportunities to socialize and get to know each other better.
- We get as much information as possible and give back as little as possible.
- We socialize very little and when we do it is short but polite.
- We barely recognize each other. Socializing is not part of the routine.
6. How does the management deal with long-tenured mediocre performers?
- Management lets the person self-destruct.
- We complain about the mediocre performer but don’t do anything about it.
- The employee is moved to an easier job without “losing face.”
- We work around the mediocre performer.
- Mediocrity is not tolerated. Firing is quick and efficient.
- The firing is public and often done in a humiliating way.
- The employee is let go quickly and humanely to make room for new talent.
- The employee is carried past the point that is good for the organization.
7. When people identify with the organization, what is it they are identifying with?
- We identify so closely with each other that we forget about results.
- We closely identify with each other and value the personal loyalty.
- People identify with their profession, not the organization.
- Beyond winning, there are few personal ties and little loyalty.
- People identify with winning.
8. What are the norms around how people spend their work time?
- We spend so much time at work that our personal relationships suffer.
- Work becomes a way of life, and work and non-work time dissolve into one.
- We spend so little time together that our creativity and personal growth is limited by lack of collaborative efforts and teamwork.
- People spend much of their time out of the office with clients/customers or in professional pursuits.
- Long and/or intense work schedules frequently cause employee burn out.
- Long hours are the norm to get the job done; little time is spent socializing.
- People spend too much time socializing and too little time working.
- People spend much time, during and after work, socializing.
9. How do people prefer to exchange ideas and information?
- The expression or discussion of personal problems is discouraged.
- Communication is swift, direct, and work-focused.
- Communication is limited; meetings are resisted.
- We talk only to those worth talking to otherwise we leave each other alone.
- We mostly talk to clients and professional peers outside the organization.
- Communication flows easily between levels, replete with corporate jargon.
- Non-verbal communication is important, especially how one looks.
- Cliques and factions impede the free flow of information.
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Leslie Pratch, Ph.D. is a clinical psychologist with an M.B.A. in Strategy and Finance and a B.A. in Religion from Williams College. She works with boards of directors and private equity investors to select and develop executives. She can be reached at (312) 464-7919 or email her at leslie@pratchco.com or visit www.pratchco.com.